Optimizing Market Entry for an Innovative Fintech Startup
Challenge
An emerging fintech player had developed a groundbreaking blockchain-based payments solution but needed to navigate complex regulatory landscapes and establish credibility with key stakeholders to scale globally.
Solution
Sena Consultants deployed a cross-functional team to pressure-test the client’s expansion strategy, conducting in-depth regulatory assessments, stakeholder analyses, and scenario planning exercises across 10 priority markets. We then developed a robust, de-risked market entry playbook, including a regulatory compliance roadmap, stakeholder engagement plan, and partnership strategy.
Results
Armed with this clear strategy, the client was able to accelerate its global expansion while effectively managing regulatory and reputational risks. Within 12 months, it had secured licenses in 8 new markets, established partnerships with leading financial institutions, and grown its transaction volume by 200%.
Ongoing Impact
As the client’s trusted advisor, Sena Consultants continues to support its international growth, including the development of new product offerings, the navigation of evolving regulatory frameworks, and the exploration of strategic M&A opportunities. Our work has helped position the company as the leading provider of blockchain-based payment solutions for underserved SMEs worldwide.
*Identifying details have been removed to protect client confidentiality.
Sena Consultants is a boutique business consulting firm dedicated to helping businesses amplify their growth potential through data-backed market entry consulting services.
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