Revitalizing Growth for a Global CPG Leader
Challenge
A leading consumer packaged goods company was experiencing stagnating growth and intensifying competition in its core North American market, putting pressure on margins and limiting its ability to invest in innovation.
Solution
Our team worked closely with the client to assess its brand portfolio and competitive positioning, identifying underserved consumer segments, emerging channel opportunities, and potential adjacencies. We then crafted a bold new brand architecture and innovation strategy, spanning multiple product categories and channels.
Results
The reinvigorated brand portfolio resonated strongly with target consumers, driving an 8% increase in market share and a 12% improvement in gross margins within two years. By the end of year three, the client had successfully launched into three new product categories, unlocking a valuable new growth engine that accounted for 15% of North American revenues.
Ongoing Impact
Energized by this success, the company is now partnering with Sena Consultants to replicate this growth formula in key international markets. Our work has helped instill a new culture of consumer-centric innovation across the organization, enabling proactive responses to evolving consumer needs.
Sena Consultants is a boutique business consulting firm dedicated to helping businesses amplify their growth potential through data-backed market entry consulting services.
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